I was wondering why each week I look forward so much to Tom Fishburnes cartoons. Because each little drawing has a truth / an insight that is so simple and so powerful. Come to think of it those stories, pictures or brands that put insights at the heart of what they do get seen and shared most.

So what is insight?

in | sight

From the dictionary:

  1. the capacity to gain an accurate and deep understanding of someone or something: his mind soared to previously unattainable heights of insight.
  2. an instance of apprehending the true nature of a thing, complex situation or problem: and with this insight, he was able to understand what she had meant by her letter.

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