16 February 2017
Good photography can make or break your marketing campaign.
More than 300 million photos are uploaded to Facebook every day, so in the few minutes it takes you to read this, a million more will be added -not to mention the charts, graphics, illustrations, doodles and other images that were pinned to Pinterest or posted to Instagram, Twitter, Tumblr and Google+.
02 June 2016
Never write an advertisement which you wouldn´t want your family to read. You wouldn´t tell lies to your own wife so don´t tell them to mine.
24 May 2016
A good name is like a paper bag: It should be full enough to stand up on its own, yet empty enough for you to fill it with meaning.
01 April 2016
So hard to define, yet so easy to spot. A great brand speaks a language all its own. JOE & THE JUICE is one of those brands.
19 March 2016
Suppose you came from another planet where most things are similar to earth except for one thing: there are no brands. Your planet wants to change this and you’ve been sent to buy some of earth’s most valuable brands.
02 March 2016
How can we tell the difference between a mere morsel of information and something that is truly insightful?
It’s not even really up for debate. “Insight” is one of the things we value most in the world of creative problem solving.
23 January 2016
About a decade ago, it seemed as if everyone was talking about sustainable packaging. It was on the cover of every design magazine and …
14 January 2016
I´ve often wondered about the air that is also sold in everything we buy each day. Nice visual essay…
11 December 2015
How the Absolut Vodka bottle could have looked.
02 December 2015
Get packaging right.
05 November 2015
Human beings are complicated creatures. We have wants and needs that guide us in everything we do.
02 October 2015
The return of the professional photographer. By nature, people are visual creatures and we’re naturally attracted to images, especially …
05 September 2015
There has been a lot of talk of “weasel words” lately. A weasel word is a meaningless modifier that softens or negates whatever claim that follows.
02 August 2015
Swedes are known for coming up with simple and clever solutions to everyday problems. One of my favourites is what I call the “green sausage” of marmalade and jam.
20 July 2015
Each year we get intimately involved with Nestlé delivering creative solutions for impulse, retail, Scooping and food service channels.
02 June 2015
Opening up a airtight pack of sliced pork I noticed that on the packet it said, proudly, ‘Outdoor Bred’. Seemed a bit odd that it should be necessary to proudly state that your pigs had lived outside.