Thoughts

Good photography can make or break your marketing campaign.

More than 300 million photos are uploaded to Facebook every day, so in the few minutes it takes you to read this, a million more will be added -not to mention the charts, graphics, illustrations, doodles and other images that were pinned to Pinterest or posted to Instagram, Twitter, Tumblr and Google+.

Never write an advertisement which you wouldn´t want your family to read. You wouldn´t tell lies to your own wife so don´t tell them to mine.

A good name is like a paper bag: It should be full enough to stand up on its own, yet empty enough for you to fill it with meaning.

So hard to define, yet so easy to spot. A great brand speaks a language all its own. JOE & THE JUICE is one of those brands.

Suppose you came from another planet where most things are similar to earth except for one thing: there are no brands. Your planet wants to change this and you’ve been sent to buy some of earth’s most valuable brands.

It’s not even really up for debate. “Insight” is one of the things we value most in the world of creative problem solving.

About a decade ago, it seemed as if everyone was talking about sustainable packaging. It was on the cover of every design magazine and …

I´ve often wondered about the air that is also sold in everything we buy each day. Nice visual essay…

How the Absolut Vodka bottle could have looked.

Get packaging right.

Human beings are complicated creatures. We have wants and needs that guide us in everything we do.

The return of the professional photographer. By nature, people are visual creatures and we’re naturally attracted to images, especially …

There has been a lot of talk of “weasel words” lately. A weasel word is a meaningless modifier that softens or negates whatever claim that follows.

Swedes are known for coming up with simple and clever solutions to everyday problems. One of my favourites is what I call the “green sausage” of marmalade and jam.

Each year we get intimately involved with Nestlé delivering creative solutions for impulse, retail, Scooping and food service channels.

Opening up a airtight pack of sliced pork I noticed that on the packet it said, proudly, ‘Outdoor Bred’. Seemed a bit odd that it should be necessary to proudly state that your pigs had lived outside.