I´ve often wondered about the air that is also sold in everything we buy each day. Nice visual essay…

We’ve moved to be closer the beach. Now in Barceloneta.

How the Absolut Vodka bottle could have looked.

Get packaging right.

Human beings are complicated creatures. We have wants and needs that guide us in everything we do.

The return of the professional photographer. By nature, people are visual creatures and we’re naturally attracted to images, especially …

There has been a lot of talk of “weasel words” lately. A weasel word is a meaningless modifier that softens or negates whatever claim that follows.

Swedes are known for coming up with simple and clever solutions to everyday problems. One of my favourites is what I call the “green sausage” of marmalade and jam.

Each year we get intimately involved with Nestlé delivering creative solutions for impulse, retail, Scooping and food service channels.

Opening up a airtight pack of sliced pork I noticed that on the packet it said, proudly, ‘Outdoor Bred’. Seemed a bit odd that it should be necessary to proudly state that your pigs had lived outside.

The essence of your idea, product or business in just a word or two is part science, part art. Your brand name is the start of your story. The words you use to identify and express it matter.

We are often faced with the challenge of creating packaging that communicates the uniqueness of the product, while clearly …

Let´s be honest

Up until the late 90’s, most advertising visuals were shot by commissioned professional photographers. However, with the advent of digital photography, smaller budgets and the lower expectations that come with them, other approaches have taken over: stock images, in-house tabletops, abstract blurs…

I was wondering why each week I look forward so much to Tom Fishburnes cartoons. Because each little drawing has a truth / an insight that is so simple and so powerful.

It’s time to sever ties with (some of) our ideas and send them to the graveyard!