14 January 2016
How packaging works: a visual essay
I´ve often wondered about the air that is also sold in everything we buy each day. Nice visual essay…
04 January 2016
We’ve moved to be closer the beach. Now in Barceloneta.
11 December 2015
The creative graveyard: part 1
How the Absolut Vodka bottle could have looked.
02 December 2015
Heaven or hell: a little packaging expertise can make a big difference.
Get packaging right.
05 November 2015
You come here often? Dating and brands.
Human beings are complicated creatures. We have wants and needs that guide us in everything we do.
02 October 2015
What makes visual content so important? Will great photography be “the big thing” in 2016?
The return of the professional photographer. By nature, people are visual creatures and we’re naturally attracted to images, especially …
05 September 2015
Weasel words suck eggs. Literally.
There has been a lot of talk of “weasel words” lately. A weasel word is a meaningless modifier that softens or negates whatever claim that follows.
02 August 2015
What is the green sausage?
Swedes are known for coming up with simple and clever solutions to everyday problems. One of my favourites is what I call the “green sausage” of marmalade and jam.
20 July 2015
You can't buy happiness but you can buy an Ice Cream
Each year we get intimately involved with Nestlé delivering creative solutions for impulse, retail, Scooping and food service channels.
02 June 2015
Lovingly "bred outdoors"
Opening up a airtight pack of sliced pork I noticed that on the packet it said, proudly, ‘Outdoor Bred’. Seemed a bit odd that it should be necessary to proudly state that your pigs had lived outside.
24 May 2015
Let´s face it, naming is hard!
The essence of your idea, product or business in just a word or two is part science, part art. Your brand name is the start of your story. The words you use to identify and express it matter.
01 May 2015
The same, only different. What is relevant differentiation?
We are often faced with the challenge of creating packaging that communicates the uniqueness of the product, while clearly …
23 April 2015
Just laid? Today? Yesterday?
Let´s be honest
02 April 2015
When you want to seduce don’t bring plastic flowers
Up until the late 90’s, most advertising visuals were shot by commissioned professional photographers. However, with the advent of digital photography, smaller budgets and the lower expectations that come with them, other approaches have taken over: stock images, in-house tabletops, abstract blurs…
02 April 2015
A great visual way to explain the value of in / sight
I was wondering why each week I look forward so much to Tom Fishburnes cartoons. Because each little drawing has a truth / an insight that is so simple and so powerful.
29 March 2015
Creative ideas: focus on one and send the rest to the graveyard
It’s time to sever ties with (some of) our ideas and send them to the graveyard!