Interesting read this morning: The fashion for large wine glasses has fuelled a rise in the number of ‘invisible’ calories people are inadvertently consuming through alcohol.

Just laid? today? yesterday? It does seduce though!

Since 2011 all packaged food in the European Union has had to include nutritional information, including calorie counts, but alcohol above 1. 2 per cent is exempt. It is currently under consideration whether to remove the exemption for alcohol.

The Public Health (Alcohol) Bill 2015 will, if passed, make Ireland the first EU country to insist on calorie labelling on alcoholic drinks.

Wont be long before a packaging designers challenge will be how do you make that beautifully simple design stunning while informing. As packaging designers we are torn between a responsibility to inform as clearly as possible to a consumer whilst at the same time seduce. Thats what makes our job so special – packaging design, once a vehicle for distribution is more than ever a brands sharpest weapon.

2016 will be the year for plenty of design work for packaging designers out there. Faced with the reality that the days of the beautiful simplistic wine bottle design are probably over. Could our wine labels one day look like cigarette packs with stunning photos of damaged liver?

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